Delivered in Madrid in partnership with Universidad Francisco de Vitoria, the 2026 edition of the Madrid Talent Program, titled "Creativity and Innovation for Media Executives", brought together media decision-makers from across Dubai's government entities for a week of executive masterclasses, applied workshops, and industry engagement. Sessions were led by senior executives and specialists from global organisations including Netflix, Secuoya Studios, and Adobe
The program focused on equipping participants with tools for digital transformation, data-driven content strategy, and the responsible use of AI in media. Field visits to Netflix's EU production studios and communications agency LLYC gave participants direct exposure to global production and strategic-communication practices
Digital transformation and AI in media
Data intelligence and responsible AI deployment
Field visits to Netflix EU studios and LLYC
Executive masterclasses with global media leaders
Placement within leading Spanish media and creative organisations
Structured mentorship from senior Spanish industry practitioners
Exposure to European content production and distribution models
Cross-cultural creative collaboration and co-development opportunities
Universidad Francisco de Vitoria (Madrid)
Delivered with
Marketing and communication talents
Who it's for
Creativity and Innovation for Media Executives
2026 edition title
Executive masterclasses, workshops, and field visits
Format
